Brand measurement - TrendTopics - Adidas ties Nike for #1 rank in earned media measurement. Sept. 2014, Athletic & Outdoor Apparel Brands.Brand measurement - TrendTopics - Congrats Uber on your earned media rise to #3 online retailer! Sept. 2014, Online Retailer Brands.Brand measurement - TrendTopics - Thanks Beyonce for dethroning Bieber from the #1 earned media spot! Sept. 2014, Artists & Entertainers.